The Essentials of Marketing Planning 10-Week Online Course
Cost: $623.00
Registration: $75.00. Register at any time and start right away.
What is the Essentials of Marketing Planning course?
Basically, a 10-module course that teaches comprehensive marketing planning, principles, and process. But the course is more than that...
How long does it take to complete the course?
The course is designed to be completed in 10 weeks. A new module is released upon the completion of the previous one. The video lectures roughly total 15 minutes each. Learners are encouraged to spend at least 1 hour on study time and assignments outside of the course each week.
Who is the course for?
This course is designed specifically for small business owners and small to mid-sized nonprofit organizations with limited time and resources. Participants are not likely to have a multi-tiered marketing department or the budget with which to create one.
Course Costs
Registration: $75.00
Register at any time via the links on this page and you will be contacted directly regarding enrollment next steps. Email any questions to: [email protected]
Course Fee: $623.00
Flexible payment plans are available. Discounts and scholarships are available.
Inquire via email to: [email protected]
What is the course ‘experience’ like?
Module materials are presented via pre-recorded lectures using slides. Additional items needed such as worksheets and templates will also be provided per module.
Course Promise
To provide learners with the confidence and know-how they need to make better marketing decisions for their businesses.
Certificates of Completion.
Learners that successfully complete the course will each receive a signed certificate of completion.
One-on-One Consultation.
Weekly individual consultations are available and encouraged to cover any questions and also to help students apply the learning to their specific marketing situations.
10 Modules
A message from the instructor
What is marketing?
A quick survey
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A well-designed business model can be instrumental in helping small business owners in structuring a business concept, plan, pitch deck, or business situation summary.
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The next step in essential marketing planning involves researching to understand your market and your target consumer inside of it.
Understand how to define your Target Customer by Demographic Profile
How to create a Competitive Analysis
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The next step in essential marketing planning involves using your market research and target market data to create a fictional Buyer Persona.
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How the Value Proposition is presented as a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service.
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How the Brand is a promise made to the consumer to deliver certain tangible and intangible value each time they buy the brand product.
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How a Strategic Communication Plan outlines the problem to be addressed, the key messages to be conveyed to the target audiences and the methods to be used. (email, news article, social media, digital signage, open forum).
7 Key elements to an effective strategic communications plan.
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How the Marketing Strategy is a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
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How the Marketing Budget is an estimation of the costs that will be required to promote the business and its products or services.
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How to turn strategy, marketing budget and timing into tactics and tactics into ACTION!
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How Measurement and Evaluation are critical to understanding if goals are being met and if changes are needed.
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Graduates of the course
While the course is self paced it is recommended that each module be completed weekly.
Periodically the course will undergo some updating. New examples and lectures will be uploaded.
This course has a 14 day refund policy. That means if you decide that this course is not for you, please request your refund within 2 weeks of the course’s start date. After that, the fee is non-refundable.